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Case Study: UCLA

Case Study: UCLA Challenge The Associated Students of UCLA is the world’s largest student-run retail enterprise. With over $60 million in annual sales, the organization controls all retail operations at UCLA, including campus restaurants and all UCLA trade marked...

Case Study: Western Warehouse

Case Study: Western Warehouse Challenge Western Warehouse is a leading retailer in the western wear industry. This 50 year old company, with a reputation as a leader in their niche, was facing a period of transition. Although a category leader, the western wear...